5 Top-Notch Email Marketing Articles to Check Out Now

If you’re looking for some top-notch email marketing articles, you’ve come to the right place. Check out the five articles below and get ready to increase your email marketing we love email marketing prowess!

5 Reasons Why Content Marketing Should Elevate Your Email Program

When you’re an email marketer, and you know email boasts the highest ROI of all marketing channels, it can be easy to let your content strategy slip out of mind. In reality, though, content is an important element in any strong marketing mix, and is an excellent compliment to a robust email program. This article is here to remind you that content is not only a solid stand alone marketing tactic, but can be used to bolster your email program, as well.


How To Turn Prospect Priorities Into Email Sales Ammunition

Email, whether directed at prospects, new customers, or brand evangelists, should be all about the customer. This notion is why we here at WhatCounts are shouting from the rooftops to adopt a lifecycle framework in terms of not only your emails, but your marketing strategy as a whole.
This article promotes conducting research and then prioritizing how you present information to readers. Reading this article and incorporating it’s suggestions into a lifecycle approach could easily be a recipe for email marketing success.

Should You Listen to Your Customers’ Needs or Do They Even Know What They Really Want? 

Product development success can be found when you deeply understand your customers. The key is to strike the balance between being a leader in your industry, while also respecting what your customers want. After all, they will be the ones who determine the success of your product and company. This article from KISSmetrics will help you navigate the occasionally choppy waters of pleasing your customers while still remaining a step ahead.

How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign

In the modern era of marketing, fostering an on-going conversation with customers is crucial. This isn’t restricted to your social or content marketing strategy; it applies to your email as well. In order to keep customers engaged with your brand, you should be constantly prepping them for their next action as customers. Get the scoop on why it is so important to be continuously initiating fresh conversations with your customers, and how to do so with the right focus.

Does Your Email Marketing Measure Up?

Smart marketers know that email marketing is the digital glue that holds all other forms of communication together. As noted in this article, for every $1 spent, $44.25 is the average return on an email marketing investment. Numbers like that speak for themselves.

I’d venture to say nearly all successful companies in existence today are using email communication, but is it being used correctly? That is a completely different question. Check out this article to hear all about the metrics, methods, and objectives you need to be considering.

Source : http://www.whatcounts.com/2014/10/top-notch-email-marketing/

SEO TIPS AND TRICKS FOR 2014

Search Engine Optimization in 2014 is too complex for beginners so they must need to follow some Best SEO Tips and Tricks that will boost their Website ranking better in modern Search Engines.

So here we are going to see some Basic and Intermediate SEO Tips and Tricks that helps to improve your 3 important website ranking and also in Search Engine Results Page.

Below SEO tips and techniques are provided as per Google Best Practices and this cover most of the onpage factors.

Tips and Techniques for Keyword Analysis

The Below list will help to improve the Keyword Analysis better.

1. Use this Google Keyword Planner for Keyword research
2. Find Less Competitive Keywords with high search Volume
3. Choose Key phrases
4. List out Relative Keywords by relevance

Google Keyword Planner - Google Keyword Planner is the free SEO tool that is provided by Google and it helps to find out the Keywords search volume and relative Keyword ideas for you. Useful tool compare with other keyword analysis tool because Google is the top Search Engine used by people so it's worth to use this tool. Also use this 8 Free Google SEO Tools that help to Optimize your website

Less Competitive Keyword with high Search Volume - Finding this one is crucial part of SEO because if you find out this Keyword then you can get high search visitors. More competitor's means ranking high is also too much tough. So find out less completive Keywords.

Choose Key Phrases - Rather than selecting a single Keyword it's better chance to ranking more than one keyword if you chosen Key Phrases. So select Key phrases that works better compare to keywords.

List out Relative Keywords by relevance - List the relevant Searches and Keywords and use the words or phrase in the article going to publish in the blog for the selected keyword. This is going to help get ranking in more phrases than you targeted.

Excellent SEO Tips to improve On-Page optimization

1. Interesting and Descriptive to read
2. Quality of the Content
3. Short and Sweet Title
4. Relative Meta Description
5. Use this Optimal Keyword Density Ratio in content
6. SEO Friendly Url
7. Keywords in First Paragraph
8. Use of Headings
9. Focusing Keywords
10. Image Optimization

Interesting and Descriptive article - No one is going to like boring long articles so write your content interest to read and descriptive content that will clear all things about the article title.

Quality of the Content - Don't copy Paste whole content from the other website that never going to bring you traffic. Google has very good eye to find out the Duplicate contents. Avoid Keyword stuffing and other Black-hat SEO tricks.

Shot and Sweet Title - Title must be relative and the Key phrase Keywords must be present in the Title. And in length is better to keep it between 40 to 65 Characters. To make website title tag to more search engine friendly read this Tips to optimize the title tag .

Relative Meta Description - Writ a short and sweet 156 Characters that will explain your whole story of the article will help to know better in Search Engines Results Page.

Optimal Keyword Density Ratio - Maintain your Keyword Density in the Safe manner to not getting Google Algorithm Penalties.

SEO Friendly URL - Url of the content must be meaning full to the content. Then search Engine highlight the Url Keywords also it's a boosting signal for the SEO.

Keyword in First Paragraph - Use the Keywords in First Paragraph so search Engines know this is the content really explains about the Title.

Use of Headings - Use prober headings tags h1, h2, etc... It will make readability easier and Nice Chapter wise content.

Focusing Keywords - Highlighting the Keyword with strong or em tag will increase the visibility of the point you are really want to reader by people also it's add some weight in SEO.

Image Optimization - One Image can explain everything better than long story content so add an image and Optimize image using proper Alt Tags.

Tips to improve Off-Page SEO

1. Use of Social Media
2. Quality Link Building

Use of Social Media - Use of Social Media not going to build follow back links but it's a powerful source to deliver traffic to the website. Traffic signal is also important factor in SEO so use the social media to get traffic.

Quality Link Building - Don't build your Link too much faster. Quantity of Back links that's not matter Quality will Matter. So write your articles good and interesting then the Back link will flow automatically to your content.

Useful SEO Tricks for 2014

1. Find LSI Keywords
2. Use LSI Keywords more
3. SEO Check Up

Find LSI Keywords - Find the Latent Semantic Indexing Keywords related to your keywords using different methods available in the internet.

Use LSI Keywords more - Rather than Keyword stuffing the new idea use mixes it up LSI Keywords with Keywords as Keyword Stuffing. Use it in all important On-Page SEO Factors.

SEO Check Up - Take SEO Check Up and using different tools available in the Internet and improve the SEO Score by fixing by the tips then you can get a better rank in SERP.

Add a Bookmark of this Page above Tricks will be updated in regular manner to maintain the Quality of the Article.

Necessaries of SEO Tips and Tricks in 2014

Competitive world everything will have some Guidelines and rules that must we need to follow. So we need to follow this techniques to survive our ranking in search Engines.

Always one thing we need to remember in SEO that is if we write Unique and Good Articles that is interest to read for a user not for search engines this is the one rule always survives you in SERP.

Hope this SEO Tips and Tricks will helps to boost your rank in Google in 2014.

Source : http://www.bestseoideas.com/best-practices/seo-tips-and-tricks

9 Killer SEO Tips and Tricks Worth $1K or More

The world’s best online businesses do two things really well:

First, they put huge amounts of time and effort into dominating search engine results.

Second, they offer unique, convincing sales pitches to their new visitors.

But you’re probably thinking:

“How do I dominate search engine results?”

If you’re a small fish in a big pond, it can seem impossible – but don’t despair.

I’m going to share with you the 9 SEO tips and tricks our experts use every day to rank small businesses at the top of their industries. And I’m also going to include the estimated lifetime value of these tweaks.

Hint: you might be surprised how much money you can make from a small change.

1. Get a Google Plus page.

Estimated Lifetime Worth: $20,000 [Whoa - why is that number so big?]

Google+ isn’t a very popular social network in comparison to Facebook – but that doesn’t matter.

It has incredible SEO value – and for just one reason:

When you connect your Google+ page to your website, your face is shown next to all of your search engine results.

33% of people click on the top result of Google. Why? Because it’s the easiest to click on. It shows up first, and likely has a catchy enough headline to be interesting. Why not give it a click?

2. Get a Google Places page.

Estimated Lifetime Worth: $10,000

If you’ve read a little bit about SEO, you’ve probably heard one word over and over:

Local, local, local.

Google is moving more and more towards local search, and most people don’t know how local SEO works: that means you have a huge opportunity.

And the best part is: this SEO trick will work even if your main business site ranks terribly in search engines.

Local results show above most regular results – regardless of how good the actual website is.

So how do your improve your Google Places ranking? It’s actually pretty simple:

1. Make sure you have more positive reviews than your competitors do

Any time you have a chance at a testimonial, make sure it gets posted to your page. Most businesses have no idea about this, and have NO reviews. Even 5-6 good-star reviews may be enough to secure a top spot

2. Make sure your address is posted on your website, and on as many social media sites as possible

Each time Google can pair your business name with your business address, it means you’re more likely to be located at that address (these are called “citations”).

The best way to get more citations is to sign up for social media accounts like Yelp, Angie’s List, and any other site that will allow you to list your address. It’s that simple!

Pretty easy, right?

And since the Google+ page is unrelated to how your site is ranked – you can get top rankings fast, even if your site isn’t doing so well.

QUICK PIT STOP: How are we getting these estimated value numbers?

We’re guesstimating, a bit – but these are very close to profit numbers we see for all of the businesses we work with. How?

A well-performing SEO page can bring in several new customers each week. Doesn’t sound like much, right? When you add it all up, it’s pretty impressive.

With a $100 product, if a page brings you 1 sale a week, that’s $5,200 a year. When you start crafting several pages at a time, you’ve got an impressive income stream on your hands. That’s the power of search, and that’s why SEO tips and tricks like these can be so valuable.

3. Check your internal link structure.

Estimated Lifetime Worth: $10,000

Backlinks from other websites are a big part of any SEO strategy – but that’s not the only type of link that makes a difference.

Links on your own pages make a difference, too – and a small shift can do wonders for improving your rankings.

1. Choose a poorly performing page on your site
2. Drive more links to it on your other pages

Also, Google rewards pages that are what they say they are. Each page’s content should match its title and keywords as well as possible.

4. Make sure you’re speaking Google’s language

Here’s a quick checklist to make sure all of your pages are Google-friendly.

1. Are your main headings in <H1> tags?
2. Are your subheadings in <H2> and <H3> tags?
3. Does the title of your page contain your keywords?
4. Does the main heading on the page contain your keywords?

5. Do competitive research, and don’t be afraid to steal.

Est. Lifetime Value: $15,000+

Most business owners make one huge SEO mistake when they’re first starting out:

They try to do everything from scratch.

But why reinvent the wheel when you have an excellent model for how to rank highly in your niche: your top competitors.

I’m going to show you how to profitably spy on their SEO habits, and you won’t believe how easy it can be.

Note: this is only for websites that are ranking poorly in search engines.

Step #1:

Do me a favor. Type in a popular keyword phrase for your niche, and see who the top three or four results are.

Click on one of their websites, and look at it closely.

Take note of the structure of the page. What does their headline say? How long is their text? Do they have lots of links in the text of the page?

Now comes the important part: we copy what they’re doing. Not the text of their site, of course, but the structure.

Make sure your page has approximately the same word count (preferably longer), contains the same keywords, has a very similar heading, and a similar title tag, too.

Important: Do NOT steal the text/content from their pages. Google knows all and will penalize your site!

Find the most successful of your competitors, and take notes on everything. What is their text like? What is the tone like? How about their layout? Title tags? What makes the site good? What about their color scheme?

Don’t be afraid to copy. Some of the biggest websites you see are probably there because someone knew how to copy someone else.

By the time you are starting to see some more traffic, you should have a better idea of how to really make it yours.

Within a few weeks, you should see an improvement in your rankings. It’s not a permanent strategy, but it’s a great way to launch your site and start getting real traffic.

5. Make a few videos and put them on YouTube.

Est Lifetime Value: $1,000

Google loves to rank Youtube videos highly.

In fact, videos are 50x more likely to show up on the 1st page of Google vs. traditional text pages.

Even if your website isn’t hitting the front page, your YouTube video just might.

So how do you get your video to rank on the first page of Google?

1. The more views, comments and likes the better
2. A video title that matches the keywords you’re looking to rank for
3. A reasonably long video (usually 5 minutes or longer)

Make something entertaining, interesting, or really useful – something sharable.

6. Write ‘definitive guides’ to things.

Estimated lifetime value: $5k per effective guide (that is not an exaggeration, either)

Want to know a secret that SEO professionals discovered a long time ago?

The secret to getting a lot of backlinks to your site is: Make your site irresistibly informative.

And almost nothing is as informative as a how-to guide. Especially one that’s authoritative, and easy to use as a reference.

If you can manage to write something truly useful, people will share your guide. Write a “Bible to…” something, or “The Encyclopedia of…”. Make it sound authoritative.

If you can manage to offer something that’s not found anywhere else, then your chances are even better of getting some shares and thus traffic.

7. Claim your free backlinks.

Estimated lifetime value: $1,000

Some SEO tips and tricks are tough to wrap your head around, this one’s a no-brainer.

SoundCloud and various other web platforms allow you to link to your website from a profile, and yes, these do count toward you backlinks.

Not as much as, say, a link from Harvard or Sony, but any little bit counts. Sometimes a few little backlinks like that can push you up a page on Google’s search results.

8. Steal backlinks from your competitors.

Estimated lifetime value: $2,000

Open Site Explorer will be really helpful, because you can check where your competitors are getting their backlinks, among other things.

It’s not a bad idea to try to get to know the owners of those websites linking to your competitors.

Sometimes a little interest in what someone else is doing can go a long way. Introduce yourself to website owners.

Tell them how much you like their new articles about selecting a lawnmower or about how Facebook is ruining civilization as we know it, or whatever. A little praise can go a long way. Then ask for a link.

You might hear no or nothing at all a few times before you hear yes, but don’t get discouraged.

9. Connect with bloggers in your niche on social media.

Estimated lifetime value: $1k per successful relationship

Building on the last tip, reach out to bloggers who would find you relevant. Introduce yourself.

Give them some commentary on what they do. Once again, show interest.

If you can manage to get some people writing about you, it can be a huge asset to your business.

The catch is that this is probably the most time-consuming and difficult step. It can take weeks or months to get some bloggers to care. Reserve this one for after you’ve done the other 8.

Wrapping up…

Ranking highly in search engines equals more money for you. The sooner you employ these tips, the sooner you’ll see rewards.

Source: http://platowebdesign.com/articles/seo-tips-and-tricks-worth-1k-or-more/

5 Tactics to Grow Your Email List

1. Make It Easy to Opt In on Your Website

Your customers and prospects must be able to find your opt-in form easily on your home page. This advice has been around for years, but today's web designers apparently didn't get the memo. They position Facebook and Twitter icons prominently but send you on a search-and-rescue mission to find the opt-in field.

Many websites undersell the email value proposition, using just a link saying "Sign Up for Email Newsletter" relegated to the homepage footer. Worse, the email opt-in call-to-action isn't even on the page. Make your forms stand out.

If you want to get more opt-ins, make the email invite more visible. Use a benefit-based call-to-action, and test an offer that you subsequently deliver in your welcome series.

2. Don't Stop at Just One

Add more opt-in forms throughout your site and in various placements: above the fold (the horizontal halfway point on your website, like the fold in a newspaper), below the fold, in the right rail, in left-hand navigation and on a dynamic layer that displays according to visitors' site activity.

Test these locations to see how many more opt-ins you can drive, each one alone and in combination with each other. One opt-in form on a page might drive X, while having two opt-in form placements on a page might drive 1.5X to 2X.

At the EEC Summit in 2012, Tommy Hilfiger reported that his company drives 2% of all site visitors to opt in by using a dynamic opt-in layer served to new site visitors on site entry.

3. Collect Email Addresses at Your Stores

Ask your customers to opt in for email newsletter at your checkout counter or when requesting an email receipt. However, be sure you are collecting high-quality names.

You'll have to develop a request procedure that helps you overcome two big pitfalls of point-of-sale requests: phony addresses, either provided by reluctant customers who can't say no to the request or keyed in by sales associates who have to meet email quotas.

Mistakes, which happen when sales people misspell a written address, misunderstand a customer's spoken address or omit a crucial detail like the "@" symbol.

Here are a few suggestions for collecting more and better addresses:
Let customers type in their email addresses on a POS touchpad or credit card terminal.
Give them an offer or benefit for signing up in-store.
Explain what they'll be receiving.
Get explicit permission before adding the address.

4. Make It Mobile
Consumer adoption of mobile sites and apps makes mobile another important collection point for opt-in for both email and SMS text. The best mobile site home pages have two opt-in forms: one for email, one for SMS. Remember the constraints that mobile puts on viewing and data input.

Don't ask users to fill out lots of form fields. Keep the form short and simple. You can collect more information later in your welcome series using progressive profiling.

5. Remember Your Social Networks

Give your Facebook followers a simple opt-in form page. Call out the benefits and differences between your social experience and your email communications.

Consider using social login, also known as social sign-in. This uses existing login information from social networks such as Facebook or Twitter to sign in to a website without having to create a separate login account specifically for your website.

You can also use this process to allow your site registrants to quickly and easily sign up to receive your marketing emails.

Source : http://bit.ly/1qqt8vk

Tags : email marketing, singapore email marketing, email marketing singapore

Trick or treat, The Email Marketing Way.

Here are a few sweet moves to try and a few sticky situations to avoid

With Halloween here, the holiday season is officially upon us, so we're kicking things off with an email-friendly set of tricks and treats. As you prepare your fall- and winter-themed campaigns, consider implementing the three treats below — and avoiding the three tricks. Your email campaigns will bewitch your subscribers (in a good way).

And, remember, if you're looking for some design inspiration, you can use one of our responsive holiday templates all season long.

TREAT: Automated birthday email campaigns that turn a profit

If you're capturing your subscribers' birth dates, consider setting up an automated email to send a birthday coupon on their special day — it'll increase engagement and profits, especially in the months leading up to Christmas. And it may have unexpected bonuses. Take this, for example: I recently received a birthday email with a coupon for a free breakfast sandwich from Star Bagel, a bagel shop here in Nashville. It's one of my favorite places so I was thrilled about the email. While I was busy running a few holiday errands (I'm starting early this year!), I redeemed my birthday coupon, and then I ended up purchasing more. (Nice work, Star Bagel.)

TRICK: Not customizing the preheader text

You know the slightly grayed out text that shows up after the subject line when checking email newsletters in your Gmail account or on your phone? That's preheader text. It’s great because it can tease the content of your email (and catch the eye of someone scanning their inbox), and then with a little coding magic, it goes away when the email is opened. Not customizing it is the equivalent of forgetting to turn your porch light on during trick-or-treat. You run the risk of subscribers just passing right on by your email. Instead, take advantage of this real estate by adding content that encourages opens, like a quick, catchy summary or a clear call to action.


TREAT: Using video to mix things up a bit

Adding video to email newsletter is an excellent way to boost engagement. In fact, Wistia found that it can increase clicks by almost 300%!  And there’s lots of helpful how-to's out there. Our friends at SnapShot Interactive share 5 tips for adding video to your email marketing, and here are a few brands who have this whole video + email thing down. So give video a try. It's a great way to add a human touch to your email and introduce your brand.

TRICK: Ignoring your email marketing results

You might feel like kicking your feet up and toasting a job well done once you press “send” on that beautifully designed, painstakingly crafted email. But unfortunately, your job isn’t quite done. Like sorting through your candy haul after a long night of trick-or-treating, you have to dig into your email blast results to get the most out of all that hard work. It’s all for naught if you don’t know how your audience is responding to it. The nice thing is that there are a number of new insights that help you see what’s working at a glance so you can do more of that good stuff next time. You can even check your results when you’re on-the-go with Metric, our iPhone app!

TREAT: Enable Social Sharing to grow your audience list

This might just be the easiest treat of all. By adding social sharing buttons to your email campaign, you can give your subscribers the ability to share your email via Twitter, Facebook, LinkedIn and email. That word-of-mouth and social proof can really help grow your list. Oh, and in doing so, you could be increasing your campaign's click-through rate by 30-55%. Not too shabby.

Adding social sharing buttons is an excellent way to "reach" new subscribers.

TRICK: Sending your campaign to your audience without testing

Giving your email campaign the once over and clicking a link here or there in preview mode might seem like sufficient testing when you're pressed for time, but it's not enough if you want to ensure a solid delivery. Your email newsletters will render a bit differently in the major email programs, and it's a good idea to test all links from the inbox. Plus, getting another set of eyes on your email's content and formatting will help you spot typos and formatting inconsistencies. And don’t forget to split test different copy options in your subject line. It’s an easy way to see what copy is resonating most with your audience so you can get the most opens possible.

Source : http://myemma.com/blog/article/trick-or-treat-the-email-marketing-way

All About Title Tags

What Is a Title Tag?

The title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings.

In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs.

Search Engines and Title Tags

Title tags are definitely one of the "big three" as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages – perhaps even more so. Yet, even though this has been common knowledge among SEO professionals for at least 10 years, it is often overlooked by webmasters and others attempting to optimize their websites for targeted search engine traffic.

Do Company Names Belong in the Title Tag?

The answer is a resounding YES! I've found that it's fine to place your company name in the title, and (gasp!) even to place it at the beginning of the tag! In fact, if your company is already a well-known brand, I'd say it's essential. Even if you're not a well-known brand yet, chances are you'd like to be, right? The title tag gives you a great opportunity to further this cause.

This doesn't mean that you should put *just* your company name in the title tag. Even the best-known brands will benefit from a few good descriptive phrases added, because they will enhance your brand as well as your search engine traffic. The people who already know your company and seek it out by name will be able to find you in the engines, and so will those who have never heard of you but seek the products or services you sell.

Title Tags Should Contain Specific Keyword Phrases

For example, if your company is "Johnson and Smith Inc.," a tax accounting firm in Texas, you would want your company's site to appear in the search engine results for searches on phrases such as "Texas tax accountants" and "CPAs in Texas." (Be sure to do your keyword research to find the best phrases!) If you prefer to work with people only in the Dallas area, you'd need to be even more specific by adding geographical modifiers to your title tags, such as "Dallas tax accountants."

Using our Dallas accountant example, you might create a title tag like this one:

Johnson and Smith Tax Accountants in Dallas

or you might try:

Johnson and Smith - Dallas CPAs

However, there's more than enough space in the title tag to include both of these important keyword phrases. I find that using 10 to 12 words in my title tags works great.

One way to include two keyphrases would be like this:

Johnson and Smith - Dallas Tax Accountants - CPAs in Dallas, TX

I've always liked the method of separating phrases with a hyphen; however, in today's competitive marketplace, how your listing appears in the SERPs is a crucial aspect of your SEO campaign. After all, if you have high search engine rankings but your targeted buyers aren't clicking through, it won't do you much good.

The idea is to write compelling titles as opposed to simply factual ones, when you can. But it also depends on the page, the type of business, the targeted keyword phrases, and many other factors. There's nothing wrong with the title tag in my above example. If you were looking for a tax accountant in Dallas and saw that listing at Google, you'd probably click it. (Note: Don't worry if some of your visible title tag info gets cut off when the search engines display your page's info; they are still indexing all the words contained within it.)

Still, you could make it a readable sentence like this:

Johnson and Smith are Tax Accountants and CPAs in Dallas, TX

I'm not as thrilled with that one. I had to remove the exact phrase "Dallas Tax Accountants" because it wouldn't read as well if it said:

Johnson and Smith are Dallas Tax Accountants and CPAs in Dallas, TX

It sounds redundant that way, as if it were written only for the search engines.

In the end, it’s really a personal preference.

Don't make yourself crazy trying to create the perfect title tag, because there's just no such thing. Most likely, either of my examples would work fine. The best thing to do is to test different ones and see which bring the most traffic to your website. You might very well find that the second version doesn't rank as well, but gets clicked on more, effectively making up the difference.

Use Your Visible Text Copy as Your Guide

I prefer to create my title tags *after* the copy on the page has been written and optimized. I need to see how the copywriter integrated the keyword phrases into the content to know where to begin. If you've done a good job with your writing (or better yet, hired a professional SEO copywriter), you should find all the information you need right there on your page. Simply choose the most relevant keyword phrases that the copy was based on, and write a compelling title tag accordingly. If you can't seem to get a handle on the most important phrases for any given page, you probably need to rewrite the page content.

I recommend that you *don't* use an exact sentence pulled from your copy as your title tag. And don't use the exact wording that's in your top headline. It's much better to have a unique sentence or a compelling string of words in your title tag.

You'll want to watch out for certain website content management systems (CMS) and blog software that automatically generate the title tag from information you provided elsewhere. Some, in fact, default to the same exact title tag on every page, which is the best way to kill your search engine leads! The good news is that most of today's CMS's and blog software have workarounds so that you can customize your title tags fairly easily. If yours doesn't, or your developer claims they can't do this, then you'll want to find a new developer or CMS as soon as possible!

Source : http://www.highrankings.com/allabouttitles

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

Email connects you with your customers, giving you a direct line of communication that can make a big difference in conversion. As consumers have become more sophisticated, however, it’s becoming increasingly difficult for marketing messages to get through. Emails are being read on smartphones while on the go, with people often skimming past the vast majority of messages to open the few that stand out.

Related: The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

Even once a message is opened, a marketer has only a few seconds to grab a consumer. There are a few things you can do as a busy professional to connect with your customers in email. Essentially, you have to treat your inbox similarly to how a salesperson treats his or her leads. By following these tips, you’ll make the best use of your email marketing efforts and enjoy more productive campaigns.

1. Segment your market
One blanket email to everyone on your contact list is no longer sufficient. Your email connects with each contact in a different way and your marketing efforts should take advantage of that. Email campaign specialist Benchmark recommends dividing your list into four separate groups: the responders, the new subscribers, the openers and the deadbeats. Each of those four groups will need to be worked differently before you can get the desired results.

2. Build a relationship
Customers prefer interacting with a human being to a faceless company representative. Send your messages from one individual at your company who your customers can get to know over time. Make sure the email is addressed to recipients by name. This will foster an environment of personalization that will lead the customer to react more warmly to your company.

3. Write subject lines that sell
With users scrolling quickly through emails on mobile devices, it’s more important than ever that your subject lines stand out. There are several different directions for you to go, but it’s best to establish your own style. Many marketers find that an email is most likely to connect with customers if it directly addresses their own interests. Whether this is a coupon or newsy wording depends on what your analytics uncover about your own customer base and when they most likely will open your emails.

4. Timing is everything
A study from Experian Marketing Services found that the best open rates for email are between the hours of 8 pm and midnight. Weekends also have a high open rate and the lowest email volume. By adjusting the timing of your emails, you may be able to reach customers who might have otherwise skimmed past your email altogether.

5. Use split testing
Through A/B testing, you’ll be able to learn specifics on the techniques that work and don’t work. You can use this popular marketing technique to experiment with different types of subject lines or sending during different times of the day, among other items. Tools like MailChimp can walk you through the steps of launching a successful split testing campaign.

6. Be polite
Once you start collecting email addresses, it’s important that you handle those addresses responsibly. Try to limit the number of emails you blast to your email lists and always include opt out information at the bottom of your emails. This will help ensure your emails are (at least mostly) going out to those who will read it, rather than a list filled with people who hit the "trash" icon when they see it coming through.

7. Personalize
Amazon is an example of a company that uses data analytics to craft emails that are targeted to users based on their purchase history. While your small business may not be prepared to generate such intensive reports and connect them directly with your email marketing efforts, you can personalize your emails to a certain degree. Tools like HubSpot offer companies the ability to segment bulk emails using hundreds of different criteria. The app even lets businesses change an email's contents based on recipients’ past behavior, including images, texts and click-through actions.

Your email marketing campaigns provide a great opportunity for you to reach out to your customers. It’s important to learn as much as possible about your customer base to make sure your emails are not only being opened, but leading to action from recipients. When your customers see that you’re interested in their own interests, they’ll be more likely to not only read your messages, but purchase from your business.

Source : http://www.entrepreneur.com/article/238815