Mastering the Inbox

Mastering the Inbox

If you're looking for ways to improve your email marketing campaigns, look no further. Here's a list of tips and statistics we've compiled to help marketers like you make the most of their subscriber lists.

1. Do you want to help your bounce rate? Identify emails that generated a high number of bouncebacks and investigate the source of the subscriber list.
   
2. Comply with the guidelines in the federal CAN-SPAM legislation. Most importantly, make sure that all requests for removal from your mailing lists are honored.
   
3. 33% of email recipients open email based on subject line alone. (Convince & Convert via Salesforce.com)
   
4. More people read emails that deal with their finances and travel than any other category. (Return Path)
   
5. Desktop and smartphone email opens happen most often between 10 a.m. and 4 p.m.—during the typical workday. (Harland Clarke)
   
6. Recipients often only read the subject line or the first few lines of an email. Include your CTA early on in your message.
   
7. Subject lines fewer than 10 characters long have an open rate of 58%. (Adestra July 2012 Report)
   
8. According to Google, there were over 425 million active Gmail users as of June 2012. According to email testing and tracking service Litmus, approximately 4% of all email opens can be attributed to Gmail webmail users, as of June 2013.
   
9. Use autoresponders to automate simple, recurring emails. Since welcome and thank-you emails will be sent over and over again as you gain new subscribers and followers, they are perfect for testing the marketing automation waters.
   
10. Bold, beautiful imagery is slowly taking over our inboxes, as we take cues from Pinterest and social hubs like Facebook and Twitter. Images help tell your brand's story, so consider taking the time to choose artful shots that complement your message.
    
11. Smart marketers are personalizing their communications based on a recipient's interests—using behavioral data, customer intelligence software, and a whole new generation of online personalization technology.
    
12. Start building your landing pages, forms, and email templates using industry-accepted best practices. 

Source : http://www.exacttarget.com/products/email-marketing/email-marketing-best-practices/mastering-the-inbox

Tags: email marketing, email blast, email marketing software, email marketing company, email marketing singapore